At Position POS, we are continually looking for innovative ideas for our clients to use to generate engagement with their customer base. Our relationship with Revel Systems is grounded in the flexibility and efficiency afforded to users and business owners including access to additional features that actually benefit small businesses. There is no silver bullet to generate more business, so we pull from a host of ideas and use them together to help build a brand. One of these ideas is gift cards.
Every year 90% of consumers purchase or receive a gift card. Every year billions of dollars are loaded onto gift cards, so it’s no surprise that gift cards can be an effective way to engage a client base and increase a brand allegiance.
Benefits of Implementing a Gift Card Program
Increase Customer Base – 41% of consumers tried a retail store or restaurant for the first time because of a gift card they received.
Compliment Retention Efforts – 72% of consumers who tried a business for the first time because of a gift card returned to that business.
Increase Revenue – 70% of consumers will spend more than the value of the card.
Gift cards can also help with:
Brand Visibility – It is simple. Gift cards, whether branded or not, in your customers wallet is advertisements that reminds card holders of your business every time they see it.
Customer Loyalty – Offering reloadable gift cards is a great way to keep customers coming back for more.
New Business -Gift cards are an inexpensive way to attract new customers and increase sales revenue.
Some Tips To Maximize Gift Card Effectiveness:
– Offer special promotions to gift card customers
– Use gift cards as an incentive for loyal customers
– Respond to customer complaints or unsatisfactory experiences by offering them a gift card.
– Use gift cards for store-credit returns to ensure repeat business
– Give small value gift cards to organizations that can pass out to new consumers in the area for brand exposure. (Chamber of Commerce, Realtors, Charities)
Adding a gift card program for your business gives you an additional value-added for your everyday customers, but it also can provide your business with a marketing tool to for everyday customers.
ABOUT US
Position POS is a Madison-based iPad-centric POS system solution provider. Providing in-person specialty evaluation and training for your business is our biggest asset. We help you move from old cash and card processing systems to a turnkey iPad technology. For more information visit us at PositionPOS.com or our Contact Page to get started.