Online ordering for restaurants has become more and more efficient in the past few year. Since 2004, the year GrubHub was founded, users have been able to place orders from local restaurants with website and app orders. GrubHub was built on a business model focused on online and app ordering with 24/7 monitoring to assure each order arrives exactly as ordered. By 2009, some major pizza restaurants were transitioning a large portion of their business to online platforms. And today, businesses are combining online and traditional counter and table service into what is now known as omnichannel delivery.
As mobile app use has increased in the recent past, many companies are creating user allegiance with an app that facilitates “favorites” and “quick order” options. And while many national brands have easily implemented this technology, local restaurants have been left to figure out a path to omnichannel on their own. We’ve partnered with Revel Systems to help small businesses owners navigate this process to compete on a level playing field locally with some of the big national chains.
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The transition online is undeniable, so how can you take advantage of advancements in POS technology to move your business into omnichannel?
The Essentials: Mobile Ordering
More than half of all eCommerce traffic now comes from mobile; and brick and mortars are taking a page from this trend. In fact, according to this survey, 87% of restaurateurs believe incorporating new technology to their restaurants would help attract more customers. By seeing the positive impact it’s had on eCommerce, restaurateurs know they need to make ordering and picking up food easy and efficient for the customer.
As opposed to ordering over the phone or waiting in line, mobile ordering offers several crucial benefits that traditional methods can’t compete with.
Our Revel mobile POS system offers a complete online menu with some significant benefits including anticipated pick-up/delivery times, mobile-specific menu items, and a tried-and-true approach to combining online orders with your point-of-sale system.
Not only is mobile ordering appealing for customers on the go, it also helps you business achieve growth goals. You’ll be able to process more orders – we’ve seen increases by as much as 18% in capacity through online order acceptance. Additionally, mobile ordering improves order accuracy and reduces miscommunication between customer, and the front of house and back of house. With mobile ordering everything is laid for the customer who can then pick and choose what they like.
Thinking Ahead:
There is no doubt that the food/retail industry is becoming more automated. Advances in technology will only make that more prominent. For example, Starbuck’s recently announced a new feature called My Starbucks Barista, allowing customers to place an order using voice command on their mobile devices. The great thing about voice is that it allows you to place an order in seconds.
Surprise and Delight with Revel POS:
Mobile apps are an integral part of the shopping experience. It’s essential to digitize the physical store and place your brand in the palm of your customers’ hands. Business must utilize the latest technology to give customers the options to order online, pick it up in the store, or have it delivered via a cohesive, fully customized app. In the end you’ll expand revenue opportunities and empower your customers with the choice of when and where to buy.
ABOUT US
Position POS is a Madison-based iPad-centric POS system solution provider. Providing in-person specialty evaluation and training for your business is our biggest asset. We help you move from old cash and card processing systems to a turnkey iPad technology. For more information visit us at PositionPOS.com or our Contact Page to get started.