7 Quick Spring Marketing Tips for Service Businesses and Retailers
Although spring is a month away, spring is in the air. It is time to start thinking about your marketing strategy, specifically towards those who have been hibernating all winter. We have highlighted 7 quick marketing ideas that may help your business during this important season.
1) Change your Social Media Headers
As minor as this may seem, changing the headers on your favorite social media platforms indicates you are up-to-date and on top of things. Status updates gives your followers an instant reminder about your business, and when your in business to business, they may also follow suit. Take this opportunity to use a vibrant spring photo. People’s mindset of winter consists of white snow, dirty cars and dirty roads, and lack of green. Feed your desktop and mobile device visitors with some color to invoke their senses.
2) Spring Clean Your Handouts
Take a look at your menus, brochures, folders and other handouts. What might have been popular in the last couple years might now be faux pas. Consumers may notice the change and often its a great conversational topic. Dare to be bold, and keep with current brochure layouts and design trends.
3) Plan for the Spring Holidays
A plan should be in place to run some campaigns around the upcoming holidays. The important events would be Easter, Mother’s Day and Earth Day. Engaging with your followers and boosted audience with a great heart tugging message.
4) Don’t let your Message be Taxing
Remember that many individuals and organizations may be overwhelmed with the tax season, so try to offer help and friendly reminders. Keep your e-mail marketing and social media posts positive. Try not to offend those that have to pay and those that receive a refund.
5) Clean Up Your Web Presence
Is your website mobile friendly? Can you change-up some images on your home-page? If not it might be time for a redesign. New image on the web shows that your Brand is not stale. Try to offer new innovations and layouts to cater to a wider demographic. Keep in mind your clientele might be getting younger and younger and these consumers crave tech savvy businesses.
6) Sponsor a Local Youth Sports Team
Sports is top of mind for many consumers as this is a family affair. However, you do not need to have kids to partake in this event. Getting your brand on some uniforms, fence banners and promo calendars is a great springtime marketing strategy. Oh, and it’s great for the kids also!
7) Host an Outdoor Event
Hosting a spring open house is a great way to get the people into your business. Most humans will jump at any reason to leave the house and enjoy being out in good weather. Sidewalk sales and restaurant patio seating are great ways to attract the outdoor enthusiasts. Don’t be afraid to partner up with local outdoor events, such as walkathons, yogathons, runathons, and more.
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